From search data to next steps
Know what changed. Find what to do next.
Bring Google Search Console and Bing Webmaster Tools into one workspace, with the same reports for each engine. Start with both, then explore the evidence behind the next question.
outdoor.example
Last 28 days · vs. previous 28 days
Web search
Clicks
12,480
+12.8%
Bing
All reported surfaces
Clicks
1,860
+6.2%
How did my site perform on Google and Bing?
Both sources gained clicks in this example. Explore their top pages and queries before deciding what to change.
Illustrative data. Source totals remain separate.
Google + Bing, together
Both sources. One conversation.
Give your assistant Google and Bing context through the same connection. Ask about a site and period, then follow the evidence in each source.
One connection to your sources
Connect Google and Bing once in IndexGlow. Your assistant can discover the sites you can access and request both sources through the same MCP endpoint.
Follow-up questions keep their context
Ask for the same site and dates across engines. Your assistant receives source-labelled clicks, impressions, CTR and top records, with each engine’s caveats, to support its answers.
Clear about what the data says
Source scopes and missing data stay visible. Your assistant can distinguish an unavailable result from zero traffic and explain the limits of a comparison.
Google’s overview covers web search. Bing totals span web, chat, images, videos, news and knowledge panels, without an average position. Each source keeps its own totals.
01 / Performance
Follow the change back to the page.
See clicks, impressions, CTR and average position for each engine. Compare periods, then explore the queries and pages behind the movement, plus countries and devices on Google.
- Compare with the previous period or the previous year
- Filter by query and page on both engines, and by country, device and search type on Google
- Explore the underlying rows and export a CSV
“Which pages contributed most to the drop in clicks over the last 28 days?”
A traffic change is an observation. Its cause still needs investigation.
02 / Keyword opportunities
Work on pages that already get seen.
Find queries in positions 4 to 20 and results with a low click-through rate, on Google and Bing. IndexGlow compares CTR with your own site’s position-based benchmark to help you choose what to inspect first.
- Identify queries within reach of stronger positions
- Review first-page results with room to improve CTR
- Spot queries where several of your pages share impressions
“Which high-impression queries should I review first, and which pages compete for them?”
Potential clicks are estimates, and Bing’s weekly top records are not exhaustive. Multiple ranking pages can be useful, so check intent before merging content.
03 / Indexing and sitemaps
See what each engine knows about a page.
Inspect up to 20 URLs at a time. Google reports its index status and the canonical it selected. Bing reports when it discovered and last crawled each URL, the HTTP status and any crawl issues. Your sitemaps are listed for both engines.
- Inspect Google coverage, canonical URLs and rich-result findings
- Check Bing crawl facts, and revisit your inspection history on both engines
- Submit or remove sitemaps on either engine, only after separate permission
“Is this URL indexed on Google, and has Bing crawled it since my last update?”
Google’s inspection describes its indexed version, not a live crawl. Bing reports crawl facts, not an index verdict.
04 / Only on Bing
Tell Bing what changed.
Submit new or updated URLs for Bing to crawl, within the daily quota Bing sets for your site. Then follow crawl health: pages crawled, crawl errors, pages in Bing’s index and the URLs with crawl issues.
- Submit up to 500 URLs at a time and see the quota left
- Follow crawled pages, crawl errors and pages in the index over time
- Review URLs with crawl issues, such as robots.txt blocks or server errors
“Submit my three new guides to Bing, then tell me how much quota is left.”
Submitting asks Bing to crawl a URL; it does not guarantee indexing. It needs the Bing management permission.
IndexGlow / Workspace
One set of data. Two ways to work.
Explore in your browser
Open a site to review Google and Bing for the same period, then switch engines on any report. Adjust filters and export rows. No assistant connection is required.
Investigate with your assistant
Ask a question in your connected MCP client. It receives structured results from the same analysis services that power the web reports.
IndexGlow / FAQ
Good questions. Straight answers.
Does IndexGlow track every keyword on the web?
No. These reports analyze the queries and pages available in your connected Google Search Console properties and Bing Webmaster Tools sites. IndexGlow does not provide a separate database of competitors’ rankings or keyword search volumes.
Are reports updated automatically in the background?
Analyses run when you or your assistant request them. Scheduled monitoring, automatic email reports and long-term storage of search-performance data are not included.
Can I analyze any website?
You need access to the website in the source you connect: Google Search Console or Bing Webmaster Tools. Your assistant can read the properties available to those connections; this version does not provide a per-assistant property allowlist.
Why might some queries or recent days be missing?
Search Console can omit anonymized queries and limit rows. Bing’s query and page records are weekly top records, not exhaustive, and its API returns about six months of history. Incomplete days and unavailable sources stay visible in every report.
Why do some reports look different on Bing?
Bing reports less detail than Google: no country, device or search appearance, no average position on its totals and no index verdict. IndexGlow hides or explains what Bing cannot provide instead of filling the gaps.
Your data is the starting point
Bring your next SEO question.
Bring Google Search Console and Bing Webmaster Tools into the same conversation. Free during the testing phase.