Bing Webmaster Tools MCP
Your Bing data. In the conversation.
Give your AI assistant access to Bing Webmaster Tools. Ask about traffic, queries, pages, crawling and sitemaps, then bring Google into the same conversation through your IndexGlow connection.
Bing Webmaster Tools
Your sites, search and crawl data
IndexGlow
Hosted connection and analysis
Your AI assistant
Questions, evidence, next steps
Your Bing data, available to your assistant.
IndexGlow’s hosted MCP server gives compatible assistants the same tools for Bing as for Google: performance, period comparisons, keyword opportunities, cannibalization, URL checks and sitemaps. Bing adds crawl health and URL submission. Ask for Bing, Google or both, for a site and period.
You use your own assistant and its settings. Adding Bing extends the data available through your existing IndexGlow connection.
Add Bing to your workspace.
01
Open your connections
Sign in to IndexGlow and open Settings > Connections. Bing is a separate data connection, so it does not change how you sign in.
02
Authorize Bing access
Choose Connect Bing and authorize the Bing account that has access to your sites. IndexGlow asks to read. Allow management later if you want to submit sitemaps and URLs.
03
Ask your connected assistant
Follow the assistant guide in IndexGlow, or keep the connection you already have. Ask for Bing, Google or both sources, with a site and period.
Bing is a separate data connection, read-only until you allow management. No second MCP server required.
Keep the assistant you already use.
Connect through a client that supports remote MCP. The in-app guide covers these assistants; availability and setup depend on the client, account and plan.
- Claude
- ChatGPT
- Cursor
- VS Code
Start with a question your Bing data can answer.
Understand Bing traffic
“How did my Bing clicks and impressions change over the last 28 days?”
Read the daily metrics and derived CTR. Compare with the previous period when both windows are complete.
Find what to work on
“Which Bing queries sit just outside the top results, and do several of my pages compete for them?”
Opportunities and cannibalization use Bing’s weekly top records. They show where to look first, not every query.
Check what Bing crawled
“When did Bing last crawl my new guide, and did it report any crawl issues?”
Bing reports crawl facts: discovery, last crawl, HTTP status and known issues. If the page is not crawled yet, submit it within your daily quota.
Bring Google into the follow-up
“Did Google move in the same direction over those dates? Flag any missing data.”
Your assistant can request both engines through the same connection and explain each source’s results in context.
Read Bing’s data in context.
Bing’s traffic totals cover several surfaces and come without an average position. Query and page records update weekly and are not exhaustive, so they do not add up to the totals. Bing reports no country, device or search appearance, and no index verdict, and its API returns about six months of history. Missing days are reported as gaps, not zero traffic.
Google + Bing, together
Both sources. One conversation.
Give your assistant Google and Bing context through the same connection. Ask about a site and period, then follow the evidence in each source.
One connection to your sources
Connect Google and Bing once in IndexGlow. Your assistant can discover the sites you can access and request both sources through the same MCP endpoint.
Follow-up questions keep their context
Ask for the same site and dates across engines. Your assistant receives source-labelled clicks, impressions, CTR and top records, with each engine’s caveats, to support its answers.
Clear about what the data says
Source scopes and missing data stay visible. Your assistant can distinguish an unavailable result from zero traffic and explain the limits of a comparison.
Google’s overview covers web search. Bing totals span web, chat, images, videos, news and knowledge panels, without an average position. Each source keeps its own totals.
You stay in control of your Bing connection.
Read by default
IndexGlow asks to read your Bing sites and reports. Submitting or removing sitemaps and submitting URLs need a management permission you grant separately.
Access you can revoke
Review assistant activity, revoke an assistant’s access or disconnect Bing from your workspace settings.
Your assistant receives the results
Your assistant can read the Bing sites available to your connection. Returned data is processed under that provider’s terms and settings.
IndexGlow / FAQ
Good questions. Straight answers.
Is Bing included in free testing?
Yes. The Bing connection and every Bing report and tool are included during IndexGlow’s testing phase. Your AI assistant and its subscription are separate.
Do I need a second MCP server for Bing?
No. After connecting Bing in your workspace, the same IndexGlow MCP endpoint answers for Google and Bing. Your assistant names the engine, or asks for both.
Can IndexGlow submit Bing URLs or sitemaps?
Yes, once you allow management in Settings > Connections. You or your assistant can then submit or remove sitemaps and submit URLs, within the daily quota Bing sets for each site. Without that permission, the Bing connection only reads.
Does Bing tell me whether a page is indexed?
Not through its API. IndexGlow shows what Bing reports: whether it crawled or only discovered the URL, the last crawl, the HTTP status and known crawl issues. It never turns these into an indexed verdict.
Can I use Bing without Google data?
Yes. Every report and tool works with Bing alone. You still need an IndexGlow account and a Bing connection with access to the verified site.
What if Bing has no data for a requested period?
IndexGlow shows the missing or partial data and the latest available date when present. It does not interpret an empty response as proof of zero traffic, or calculate a comparison from incomplete periods.
Your data is the starting point
Bring your next SEO question.
Bring Google Search Console and Bing Webmaster Tools into the same conversation. Free during the testing phase.